A company called Oobli (https://oobli.com/), formerly Joywell Foods, is bringing Chocolate Bars to market with sweet proteins derived through a special fermentation process to produce products that they say are “70% lower in sugar” than other bars. So little of the sweet protein is used that you don’t really get any protein in your diet from the bars.
Ingredients in the bars, as listed on the Oobli website are: Unsweetened Chocolate, Chicory Root Fiber, Organic Coconut Sugar, Cocoa Butter, Ground Vanilla Beans, and Oubli Fruit Sweet Protein. Oubli is a plant that grows in West Africa and its berries are apparently very sweet.
There is a list of reasons to avoid sugar, both for your health and for the environment and these bars tick a few other boxes that consumers may care about, such as: vegan, gluten free, nut/soy free, including the processing equipment, and even kosher!
More than a “better” chocolate bar, this company is an example of the technology employed and diversity of plant based alternatives, as well as the fact that these kinds of ideas are attracting venture capital funding.
The bars can be pre-ordered now on the company’s website. They are pricey at $17 for 3 of the 2.3 oz bars, but something to keep an eye on.
The numbers for a half bar: 150 calories, 3 g of added sugars, 9g fiber and 3g of protein vs 190 calories/5g sugars/4g fiber/3g protein of a similar helping of a Trader Joe’s Dark Chocolate Lovers Bar.