Wired Magazine published an interesting but, for some, also a disturbing, article entitled “Is There Really Such a Thing as Low-Carbon Beef?” (https://www.wired.co.uk/article/low-carbon-beef).
Apparently the USDA will let beef manufacturers to label beef with a low carbon designation, but much like “natural”, it will be a bit deceiving. It should be no surprise to anyone that the beef industry is pushing this. It’s a slick marketing tool. The program was approved in November 2020, but it’s not clear how soon anyone will see these labels.
One of the potential certification entities is being run by a former rancher, which is also no surprise. All a beef manufacturer has to do is to certify that their beef is 10% below an industry norm, which according to the article may be set rather high so most producers can meet it. Another consequence is that factory farmed beef has a lower carbon footprint than free range beef, which may put more humane ranchers at a disadvantage.
Bottom line, beef has a very negative impact on the environment (read this article or other ones we have written about previously) and this program is may result in negative consequences. I want to believe that those who are environmentally conscious are not going to be fooled and are moving to diets with less beef of any sort.
Keep an eye on this!